Clean snacks
that cut the crap.

Better for you and the planet
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Let's cut the crap.

WhenĀ you're time poorĀ you make poor choices. If you had time to read all the small print on that ā€˜healthyā€™ snackĀ you probably wouldnā€™t feel too good about it. At Chief, we deeplyĀ care about whatĀ we put in and what you get out of it.Ā Weā€™re totally uncompromisingĀ on health, sustainability and keeping the crap out.Ā 

Nothing fake.

No artificial thickeners, fillers, emulsifiers, preservatives, sweetenersĀ or sugar alcohols.Ā 

Low sugar.

We've ditched the dates and too much dried fruit to keep carbs and sugar at healthy levels.

Gluten free.

And free from dairy, soy and vegetable oils to avoid inflammation and promote gut health.

Not just healthy, they taste great too.

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Best ever bars

I have had a few and these are by far the best. I love them!!

Nicky W.

Collagen Bars

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Amazing!

The biltong is soooo good! After my first bag I placed another order immediately! Super tender and tasty. Not too rich or dry. Love this stuff!!

Karise M.

Biltong

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Amazing taste

So refreshing to see a bar that doesnā€™t taste like it came out of a laboratory. The whole family loves them and it has replaced a multitude of other well known bars we used to eat.

Justin G.

Collagen Bars

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My New Fav BARS!

I have tried a lot of ā€œhealthy/protein barsā€ but they always leave my gut bloated, Chief Bars OMG where have you been all my life? These are a no brainer and my new GO TO bar!

David G.

Collagen Bars

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Love these products

Iā€™m more than happy with all the products Iā€™ve purchased from Chief. The beef bars are sensational and the biltong is tender and juicy.

Linda P.

Beef Bars and Biltong

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Gold standard biltong

So great to have a high quality biltong made from high quality meat with minimal, well chosen additives. It tastes good, is tender and I believe it is much more nutritious.

Ken

Biltong

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The best

I love these bars, they are my go-to when I need something in between meals and my 9 year old daughter loves them and I love that she gets to eat some good quality protein.

Justin A.

Collagen Bars

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Proudly supporting Aussie farmers.

We support Thankful For Farmers, helping farmers become more sustainable.

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Get started with a

Sample Pack.

Best value
Starter Pack
$29.00
Collagen Bar Sampler (4 bars)
$13.00
Beef Bar Sampler (4 bars)
$15.00
Biltong Sampler (4 x 30g bags)
$18.00

Snacks the experts choose.

Dr Naras Lapsys

Medical Doctor and Dietitian

"Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us. Chief Bars really tick all the boxes."

Penny Benjamin

Nutritionist, Engineer, Educator

"I'm always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief Bars deliver on all accounts."

Cliff Harvey

PhD, Nutritionist, Keto Researcher

"One of my 'go-tos' for a ketogenic diet. They're convenient, they include collagen (which is great for my beaten up ol' joints!), and MCTs to help you get into and sustain ketosis."

Jessica Turton

Accredited Practising Dietitian

"Chief beef bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these 'protein bars' are made from real food, and the added bonus is that they taste delicious. Highly recommend!"

Todd Liubinskas

Fitness Director, Men's Health

"I travel all over Sydney every day and often struggle to make a time for a proper mealā€¦.but Iā€™m constantly hungry! Working full time and training hard requires lots of fuel so having a box of Chief in the car is an absolute saviour."

Andy Turner

Endurance Adventure Athlete

"I find Chief Bar to be the perfect race nutrition and aided my recent win at the Kokoda Ultra. They'reĀ easy to digest and delicious. Post race the beef bars are not only satisfying but promote fast recovery."

About Us

Why we started.

Chief was founded by health and fitness specialists Libby Babet and Veronika Larisova.

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Great

Tasty, good and no crap added. Low carb, love them!

Mika J.
Collagen Hazelnut Brownie (12 bars)
Taste is excellent

The thickness of the pieces and the texture was perfect

Christie d.M.
Traditional Beef Biltong (12 x 30g bags)
I'm impressed

The bars are full of flavour and are nicely shaped.
I did not experience any sugar type rush. I felt that the bars satisfied my hunger without that bloat feeling.
I will definitely buy more.
Well done.

Michael S.
Collagen Bar Sampler (4 bars)
Biltong & Collagen Bars are great!!

Absolutely love the biltong. The collagen bars are great also. The beef bars will definitely take some getting used to though. I will definitely purchase again. Great for an easy healthy snack.

George C.C.
Starter Pack
Biltong bags reduced in size

Same great product, but I preferred the larger size bags. If anything, the beef seems more tender on my last order. Delicious!

Ash B.
Beef & Chilli Biltong (12 x 30g bags)
Very Tasty and Lots of Variety

So many great tastes and looking at the ingredient list was pleasantly surprising.

Paul D.
Starter Pack
Better than expected!

Love the Biltong.. especially the Chilli. Very tasty and very tender. The beef bars are just as good. The flavour of the collagen bars are good but the texture to me is not very nice amd it sticks to your teeth, just not for me... would definitely order the beef bars and Biltong again, 100% better and way superior to the other commercial Jerky you can buy in the supermarkets. šŸ‘šŸ¼

Michelle P.
Starter Pack
Starter Pack Review

Starter pack was awesome , gave a good insight to and what the product taste likes .
Product was Very nutritious and suited my needs as a Heavy Machinery Operator Shiftworker .

Robert S.
Starter Pack
Way to goā€¦

Love the Beef Bars so much that I ordered more. Even ordered an extra Total Pack for my daughter & her partner to try as well.

Anonymous
Starter Pack
Perfect!

Best clean snack option! Perfect when travelling or on the go, the sampler pack is great for some variety. Chilli packs a bit of a kick and love it!

Rich J.
Biltong Sampler (4 x 30g bags)

Really appreciated the order and especially the customer service! Next time Iā€™d love to limit the flavours to the peanut butter bar and hazelnut if possible. Thanks šŸ™šŸ¼

Melissa P.
Collagen Bar Value Pack
Excellent Product

The Collagen Cashew Shortbread bars are great and very filling. My only criticism is that they are a little bit too sweet for me. I'm going to try the peanut butter ones next.

Paula D.
Collagen Cashew Shortbread (12 Bars)
Love "em

These are hands down the best health bar I've ever had

Joe
Collagen Cashew Shortbread (12 Bars)
Unique Option

Love these bars - not a traditional protein bar and not beef jerky. A unique option that allows you to add some variety to your high protein snacks.

Andrew P.
Traditional Beef Bars (12 bars)
Chief beef

Awesome product, excellent snack in between main meals, would buy again in future āœ”ļø

Lisa
Traditional Beef Value Pack